Cool Earth


Each year we at ilovemyfestivals donate a percentage of our profits to a chosen charity.

Cool Earth is the charity that works alongside indigenous villages to halt rainforest destruction.

Our Mission

To give indigenous villages the resources they need to keep the world’s most at-risk rainforest intact.

Why Rainforest?

Losing the world’s rainforests is a crisis for the planet and a tragedy for the people who live in them.

We know that saving the rainforest isn’t a new idea. Managing to do it is.

Over the last 40 years, half the world’s rainforests have been destroyed.

That’s why Cool Earth decided to go about things differently.

We don’t create reserves or put up fences. We don’t buy land. Instead, we put indigenous people back in control of the world’s most endangered rainforest.

These people have lived in the forest for countless generations. Their homes are now on the frontline of deforestation. They have the most to lose from deforestation.

By building better incomes, better schools and better clinics, we give our partner villages the resources they need to keep their forest intact.

Cool Earth is now working alongside 65 rainforest villages throughout the world. These partner villages are protecting 352,000 acres of forest that lie directly in the path of chainsaws and bulldozers.

The clever part is that this forest is forming a shield to make the neighbouring forest inaccessible to loggers – saving millions of acres of further forest.

At least 90% of each donation to Cool Earth goes directly to our projects. With this support, Cool Earth can put in place the simple steps that change the fate of at-risk rainforest and the lives of our indigenous partners.